At this juncture, the two leading small-c conservative parties have set out their stalls.
The Conservatives have said they’ll back big business but for the benefit of consumers, meaning it’ll make it easier to transact but for better value. This seems to be its position.
The Reform side have come out recently for small business, saying they’ll back entrepreneurs that serve a more local customer base. This is in support of its large support base centred on affordable living.
The two parties then have a way to reach voters, and it’s an angle that makes sense on their side of the political divide.