The website, ConservativeHome, has a short but well-lived history so far. It’s a fledgling brand, due to its founding only in 2005 by Tim Montgomerie, now a member of Reform UK after having withdrawn his support for the Conservative Party. Yet it’s achieved a name for itself by sticking close to Party figures, and news.
The online world is a vibrant and yet patchy network, if you’re interested in politics, that is. It often lacks quality, and this is where Montgomerie’s brand started to make a change. It’s succeeded to some extent, breaking news and making waves in terms of its commentary. It’s often put him on TV, which is boon for any commentator.
The tone of public discussion is often low, and it’s seen across channels and social media profiles that try to bring down each and every government that comes along. The whole ethos behind Home has been to support what the narrative is, and question it along the way. Its regular newsletters also uphold this principle.
