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GB News keeps brand alive – and strong

GB News, a Paddington-based outlet providing British news for British viewers – has seen its share of the market increase. While its founding was marked by technical hiccups and showdowns with regulators, the future looks brighter.

According to Press Gazette, its April scorecard shows an audience of 10.5 million, a reach of 20% of the market. Its growth is 37.8% year-on-year, which is a sizeable slice for one of the newest kids on the block.