The Tories have a distinct problem with big name figures. This is because if they lose it appears a bigger loss than usual. Their tenure isn’t measured it’s just calculated.
It isn’t about an office but a standpoint.
The problem reared its head this election. The Tories lost Jacob Rees-Mogg, Johnny Mercer, and Liam Fox as well as other such names.
There’s even the issue of Steve Baker having gone missing.
The gaps are noticeable but this is because of how the party is configured. In a Tory community a larger name makes more profit for the party and draws in members and attention.
It makes media sense in other words.
This election saw a lot of to and fro that didn’t sit well with a Conservative mindset. It’s better to settle down and focus than dart between issues – and people – finding fault and picking fights.
The Tories didn’t sound great and the betting scandal was lousy.
It tarnished their reputation somewhat, and the doorstep isn’t a kind place already for a Tory.
The question is how the streets can be made Tory again.