Origins
Selfridges opened in London in 1909. It was a first of its kind. The capital didn’t have a shopping experience like it, and as the first location for Harry Gordon Selfridge’s new venture, it took on a life of its own.
Present Day
Now, shopping in London is still a big draw for many of its visitors. Selfridges keeps a position at the top. It stocks the best brands, and sells the luxuries that make it onto most wish lists.

Distinctives
A trip into its multi-level site on Oxford Street is an oasis of calm and a chance for shopping TLC. The seasonal sales bring in crowds that fill out its many halls. There’s never a dull moment.














