After the drama of the World Cup is over with, the winning team usually gets to celebrate in their home country in style.
This happened in Madrid yesterday as the trophy and team were toured on an open top bus through the city to adoring crowds.
Spain is jubilant at winning in an international tournament and sees it as justification for a huge level of investment in local sporting activity and their belief in exercise and healthily living.
The government is said to be more focused on health and wellbeing than any other issue, and the event has boosted the social profile of such positive messaging.