Campaign Materials

  • New media takes old lines

    The election is now underway in the UK.

    The requisite “battle buses” have gone out to the four corners of the UK to find voters willing to listen to our three main parties.

    The campaigns of Labour, the Conservatives, and the Liberal Democrat’s are in full swing and online, too.

    Take for example the website ToryManifesto.org.uk, a campaign site advertising itself on Google search. It’s full of statements by the Labour team over the failures of the Conservatives.

    It makes for miserable reading (give it a whirl).

    Its starting point is; “WHAT THE CONSERVATIVE GOVERNMENT HAS ACHIEVED IN THE LAST 14 YEARS…”.

    It’s not accurate since Rishi Sunak has not been in office that long, but I get the point.

    It’s the Tories wat’ done it.

    As usual, the same lines are drawn over failings that aren’t all a single Prime Minister’s fault.

    He can take credit as well as blame, however, so it proves the necessity of a campaign.