Origins
Burberry has come on leaps and bounds in the fashion industry since its inception. It started with outdoor clothing and helped labourers to brave the elements. In time even Sir Earnest Shackleton saw the merits of Thomas Burberry’s company.
Present Day
Its clientele is now broader and has a trendy look with a useful style. The fortunes of the business increase and ebb on the back of consumer habits. It has a less settled place in popular tastes than its practical origins. It has to innovate its survival now.
Distinctives
The brand is popular among affluent classes. It’s prized in particular for its coats, and other winter apparel. Its appearance on fashion runways positions it as a leading brand. It’s publicly listed as Burberry Group plc (BRBY.L). It’s based in London.