Origins
As a small business delivery man, John Gregg saw the potential of taking traditional foodstuffs directly to people. Later, in 1951, a shop opened in Gosforth, Newcastle upon Tyne, and launched it as a brand.
Present Day
It’s now a chain. It’s a leader in baked goods, having over 2,600 stores in the UK. It sells a wide variety of food and drink to customers as a convenient high street outlet.
Distinctives
Greggs is a popular cultural brand. It’s listed on the London Stock Exchange (GRG). It has a dominant position with ambitions for expansion, and growth.