The opening of a new branch of any shop is an exciting if not just interesting event for a local area. It’s especially interesting if it’s a brand you know and love but haven’t experienced yet where you live.
This is especially convenient if a change of work habit or a brief period apart from work means that you get to spend time in your local area.
A new branch of Paul, for instance, in Reading, Berkshire has recently opened. I haven’t been in yet, but it looks fresh and clean – and inviting.
The importance of inviting new customers into an existing business is so important, because it expands the footprint of a brand and enables new customers to taste new delicacies (if that’s your line of business) or to get to experience the same customer service as friends or family in other parts of the country.
This is the case with a brand like Paul, which continues to crop up in most places I go.
This is a welcome sight, because it means brands (and companies) are keeping “on brand”, and it means that I get the option, or choice, pretty much wherever I am and if it’s to my taste, I get to choose my favourite type of coffee, again and again.
This what I want, after all, as a customer and thankfully it is what companies are providing right now.
This is the advantage of a more competitive economy, where brands can expand as they see fit, and we can enjoy their luxuries – and their selection of stock across different industries and sectors – in our own backyard or indeed in someone else’s.
If we didn’t have this, we wouldn’t have the type of lifestyle we do, and so we’d live differently and be different.