He was known as “Black Ice” initially.
It was meant as a “fun” name and was given to him because people liked him. However these were the wrong people for him to be around and even worse for everyone else. It also wasn’t an appropriate name.
He concerned himself with what he termed “corporate” media. It was built on a sense that anything based on how we look or how we look at and perceive others is important.
He wouldn’t just stop at a photograph being taken but knew it was meant to mean more than an image implied and was meant to “last forever” as he used to put it.
He also even attempted an infiltration of news media in the UK but this was unsuccessful. If he had proved successful he might have changed the way we see ourselves and manipulated our sense of nationhood entirely.
However his activities took place (or at least came to the fore) during our Brexit period and were exposed. Thankfully it meant his other business activities were neutralised as well.
It’s just an example of how one man can make an impact as an individual in a negative sense.