It’s not everyday that you meet an impersonator. It’s not everyday you want to, either, but in Edinburgh there was a short period in which every other person was one.
The New York Times has a famous history and it’s revered, but in a late modern rush for jobbing glory it seemed a lot of people ended up washed up as shipwrecks.
It’s what happened to a large cohort who decided it was time to fake it until they make it – every one of them. They went about claiming to be “investigative” journalists, no less.
They weren’t, and investigative journalists don’t get a good wrap anyway. It spread hilarity but also a bit of confusion. It became the local news story in and of itself, and the rest is history.