A salmon doesn’t get far these days.
Maybe up a stream, and far away, onto someone’s plate, but those ‘air miles’ don’t count for the kind of prestige a fish might want in its native stream.
It’s a different matter entirely when people are out on the hunt, however, and want more from life – and the life around them.
This is where salmon lose their footing, of course.
In recent times, the salmon at Fortnum & Mason have come under their own criticism, as well.
Far from a river, and far from their habitat, they also have an indignity levelled over their implicit quality.
The Daily Mail reported a story recently about its fish being questioned at the store in Piccadilly, over their heritage.
It seems odd, to bring it up like that, but people want their facts (and a decent dinner, too!), so they’ll go extra lengths find out whatever it is they need to know.
It raises issues over everyday items that we’re used to; where they come from, and what to expect, now that the law is more aware of these things.
This is the stuff of shopping, after all, and of normal, everyday living.
The law can’t ignore it.
There’s nothing to stop an average fish-loving man, partial for a bit of salmon, from asking a few questions, and making a few inquiries about it.
It keeps our salmon the best it can be, and makes our shopping experience easier, too.