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Is Rishi Sunak too unpopular?

The Prime Minister has had a tough time of late.

He’s survived (barely) a local elections campaign that served him a drubbing. He also had to prepare himself for a grueling task of pushing through legislation to back his own plan to send migrant cases to Rwanda.

This isn’t the best of circumstances for a Prime Minister, who’s policies and polling surely matters beyond all else.

This isn’t the end of it, however, as far as hard weeks go.

According to YouGov, and their handy website (found at yougov.co.uk), his fame couldn’t reach further heights. Its stats suggest he is 98% known – or ‘famed’ – amongst the UK electorate.

This means his name recognition is riding high.

It means if he comes up in a conversation – or appears on television – he is more than likely to be recognized, if not respected, for his work. This is a trend that we may not have seen before.

In times past, it was a job trying to get people to care about politics, not least their politicians.