The power grab by owners is well underway in America. It involves strong brands and includes the thoughts and opinions of the hundreds of millions of customers it involves.
It began in 2004, after Mark Zuckerberg launched Facebook. Meta, now its parent company, is in the editor zone. A series of developments in its moderation practices rival newsrooms.
In 2013, Jeff Bezos walked onto the scene with his purchase of The Washington Post. The Amazon founder invested money, backed big journalism, and fought to keep its line.
In 2022, Elon Musk moved to take over Twitter. He renamed it, and rapidly expanded its features, and reach. The social network now makes headlines, and its own viral trends.
It affects ideas of enforcement, endorsement, and change that became synonymous with news media organisations beforetime. A new age of popular politics has a new narrative.





