The breakout of Reform UK is one of the more notable stories of the last weeks or so.
It definitely feels like it. A week is getting longer and longer in general election terms.
Nigel Farage & co. have generated so much content for newspapers and media broadcasters it alone could fill a few more.
It’s manifesto, Our Contract with You, is a brochure of “landing page” policies that appeal everywhere.
It even has pretty pictures.
The gloss however is always a distraction and its policy proposals still have to float to sail.
It looks as though they do, in terms of what people have wanted for a long while.
It appeals to anti-immigration sentiment but also respects a need for legal settling.
It digs deeper into law and order (an axe to grind of most old time conservatives), and makes proposals in this area.
It also takes aim at the economy, and costs measures that should lower taxes whilst also targeting its spending.
In other words, Reform UK thinks it can do a lot better. As a proposal, it makes a lot of sense.