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Trump mints his brand

The side hustles of politicians are intriguing insights into who they are and what they think about. A recent announcement by Donald Trump of his minting endeavour floats a similar type of boat.

In a post on X, the former President revealed Trump Coins, uniquely and specially designed and minted commemorative coins featuring the President’s face, signature and etching of the White House.

It’s a foray Trump is perhaps prepared for having hosted The Apprentice, a television show that geared its contestants toward making the most money possible. Trump is also a famous fan of the US dollar.

This latest iteration of his brand sits nicely in amongst his previous projects. It suggests he still believes he has a position as America’s most foremost champion but also its more infamous salesperson.