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The PR of human migration

The irony of leaving the EU is that, a few years later, the UK’s borders came under pressure from thousands of migrants sailing in by boat. It’s a sight those who voted Leave probably didn’t think they’d ever see.

Indeed, in a poster campaign launched by UKIP and seen before the referendum, the words “BREAKING POINT” were superimposed over a picture of people traveling as a caravan.

In 2024 the sight of it is now a regular feature of news and debate, and even in America where Reform UK leader Nigel Farage MP (Clacton/Reform UK) regularly travels to speak with Trump.

Today, the American daily New York Post carried a similar image with the headline, “LAND OF THE FREE LUNCH”. It suggests a dystopian picture of society in which losers become winners by welfare.