British Airways has produced a new in-flight safety video called “May We Haveth One’s Attention” and it features some of its crew members.
It’s already taken off.
After three days of being on YouTube it has over 250,000 hits. It’s clear to see why it’s caught the attention of the travelling public.
The inspiration taken from Jane Austen’s period England is the backdrop for a more gentle manner of explaining important safety information.
It isn’t easy to rewrite how to relate safety tips but this is by far a more palatable interpretation of it.