The great media giveaway that had been a run of press events and launch parties has given way to a narcissism explosion against Nigel Farage, who presumably wishes he hadn’t of bothered.
It’s not so much a London elite, however, that is the bearer of the hogwash, but a class of professional worker that is increasingly being exposed as mentally ill.
The advance of Reform UK has come after a lot of hard – and genuine – work, up and down the country, and with a level of transparency no other party has ever shown.
The reaction, then, of small teams in large offices has been stunning to observers. They literally haven’t cared for the quality or dynamism of campaigning that has lifted the tempo and spirits of UK politics.