The Internet has a darker side, so they say, but there are lighter moments. Social media has come through as a breakthrough in ‘humour sharing’, or, the pastime of sharing a favourite joke, blooper clip, or image that represents a joke or a punchline.
As hype bubbles increase, so does the notoriety of the content being shared. Entire industries comprising millions of followers have come out of simple shares, posts, or viral moments online.

Comedians are also popular, but a users’ sense of humour is the point now. The reaction options pose a potential for encouraging more content by sharing, by example. Known as a ‘content shop’ in many local English areas, an online media collection is a profitable and socially beneficial pursuit.
Even companies have jumped on the laughter bandwagon. Domino’s is a regular poster of humour jargon, as trends are followed by employees to be reflected in posts.


