The UK’s alternative media is a growing landscape. It’s populated by an increasing number of people, and their work is gaining widespread interest, and traction online.
There are easy-to-use platforms that have marketing tools, and subscription packages, that make it a viable alternative to expensive and time wasting corporate efforts.
Substack is a major backer of this, and Dan Wootton, Alex Phillips, and Mark Dolan have found their voice among others online. They’ve used their careers to challenge old ways.