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A new moment for American media

The news culture in America is usually typified as a sort of love-in or hate-filled rant against the state of things. The liberal left tend to agree with each other over their disdain for the right, and the radical right mash together points to get across their reasons why.

It’s unhelpful to group together pundits and projections alike along a spectrum which resembles a mental health chart. It’s down to the need for context and perspective in a nation in which it takes place. There’s a reason why some media is the way it is, and it’s cultural.

A screenshot of FrankSpeech

Take for example FrankSpeech, a new platform designed by pillow salesman Mike Lindell, who shot to prominence due to his association with Donald Trump and the fallout of the 2020 election. It’s a setup that provides access to channels of alternative content.

The pitch is obvious from the outset; come here for America-first, news-orientated commentary. It’s the sort of thing we’re used to by now, in part due to Trump’s own bombastic style. It’s also novel, because the right don’t tend to report by themselves.

The criticisms from mainstream television, and also some online personalities, has inspired the MAGA crowd to get up on their own feet, to some extent. It’s also the emergence of new technologies that also brings in an onset of realities hard to handle.