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Enron gets a new lease of life

The once-giant energy powerhouse Enron is back. Its forlorn status as the bankrupt black sheep of Wall Street is no more. In its resurrected form it’s an energy company serving Texas first and then the rest of America following in 2026.

It seems a serious effort to supply power to American homes and businesses is behind a bold, novel approach to branding and its quirky presentational setup.