The outreach on social networks is indicative of a sway of digital technology and marketing in our modern era. It’s not a slick presentation about old values that gets attention. Neither is it a constant appeal to old heroes or better days.
The new status of a party is who it’s got and why. The allure of a charismatic figure draws ire, but so does a bore. The way to connect with voters has gotten a lot more technical.
There’s little room for manoeuvre at the top. If you’ve got it the best way is to keep it. Any drop in notoriety of being a decent leader is a statistic they build omens on. The trick is in the trade.
