Russia is sending its people online to boast about its fortunes. This is the conclusion to seeing live shows presented by citizens that may be Russian military personnel. The value in doing it is perceived to be a boost to reputation – and morale.
This is key for the Russian army. It needs to present a living attitude, or standard, so-called that brings to mind a modern Russia that supports its citizens. However, as more people die on the frontlines such tactics look increasingly desperate.